http://mattroberts.com/2006/07/07/old-media-vs-the-dvr/ Tue, 14 Jul 2009 22:20:23 +0000 http://wordpress.com/ hourly 1 http://mattroberts.com/2006/07/07/old-media-vs-the-dvr/#comment-6974 Zatz Not Funny!»Blog Archive » Nielsen Unveils DVR Stats - Time To Rethink The 30 Second Ad Sun, 29 Apr 2007 14:19:57 +0000 http://mattroberts.wordpress.com/2006/07/07/old-media-vs-the-dvr/#comment-6974 [...] Last year though, things didn’t go as smoothly as planned. Issues like DVR usage and streaming internet video started to creep into the negotiations. The marketing agencies demanded that they only pay for live viewers and the studios tried to convince them that DVRs were somehow actually good for them. [...] [...] Last year though, things didn’t go as smoothly as planned. Issues like DVR usage and streaming internet video started to creep into the negotiations. The marketing agencies demanded that they only pay for live viewers and the studios tried to convince them that DVRs were somehow actually good for them. [...]

]]> http://mattroberts.com/2006/07/07/old-media-vs-the-dvr/#comment-6876 » Nielsen Unveils DVR Stats - Time To Rethink The 30 Second AdDavis Freeberg’s Digital Connection Fri, 27 Apr 2007 07:29:57 +0000 http://mattroberts.wordpress.com/2006/07/07/old-media-vs-the-dvr/#comment-6876 [...] Last year though, things didn’t go as smoothly as planned. Issues like DVR usage and streaming internet video started to creep into the negotiations. The marketing agencies demanded that they only pay for live viewers and the studios tried to convince them that DVRs were somehow actually good for them. [...] [...] Last year though, things didn’t go as smoothly as planned. Issues like DVR usage and streaming internet video started to creep into the negotiations. The marketing agencies demanded that they only pay for live viewers and the studios tried to convince them that DVRs were somehow actually good for them. [...]

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